Do you remember that debate topic, ‘whether the internet is a boon or a bane?’ As kids, we always considered the phone, internet, and social media a boon, and our parents considered them a bane. To them, these things were always a distraction for us. With time, social media platforms started adding multiple things to …
Social Media platforms have evolved tremendously over the last few years. What started initially as mediums to stay connected with your friends or find friends with similar interests has become a multi-step avenue for connecting with different people and building businesses. In the traditional sense of it, social media marketing is defined as the use …
We’ve all come across the term influencer marketing in some way or the other. Be it in a newspaper, in a magazine, at work, or just browsing on the internet. If not influencer marketing, you might have come across the term influencer for sure. But what exactly do people mean when they say influencer or influencer marketing? …
Influencer Marketing Is No Rocket Science, But You Need To Get Your Fundamentals Right! Read More »
The first-ever social networking platform was introduced in 1997. Social media has evolved in so many different ways since then. What we see today is a significant makeover from what it was two decades back. So before we dive into the details of the importance of social media, let us quickly browse through the history. …
Importance of Social Media in Business Communication Read More »
In a competitive digital world overloaded with information, reaching your target audience becomes a mammoth task. The conventional approach of direct promotion or direct selling does not work anymore. The digital audience is not keen on anything that is too sale-sy or pushy. The audience wants more. They want to get different insights and understand …
Content Marketing and Its Importance for Business Read More »
