After months of drama, Elon Musk has finally bought Twitter for $44 billion and created an uproar from the word go. Walked into the headquarters holding a sink for a cheeky caption and fired numerous executives, including former CEO Parag Agrawal, CFO Ned Segal, and Policy Chief Vijaya Gadde, upon assuming ownership.
Elon Musk has been vocal about re-instating free speech on Twitter, which seems to be his first and foremost motive since taking over. Social Media pundits believe the takeover can prove vital for Twitter’s makeover. Elon Musk’s is the poster boy for GenZ, and the pundits believe that the shift in ownership can bring a spike in new userbase, which has stagnated for a while now.
The top 4 agendas of Elon Musk after taking over the ownership of Twitter so far are:
1. Advertising: Advertising is the platform’s most significant income source, and Musk’s first message was to the advertisers. In the below-quoted tweet, he talked about the way advertising can touch and reform people’s lives and how it can mislead, too – the perils humanity has been facing ever since advertising was introduced. Musk aspires to make Twitter the most respected platform for advertising.
2. Free of hate speech: Addressing the recent trend shift in Twitter conversations towards political and other invested agendas, Musk aims to make the platform a safe space for all kinds of discussions without underlying agendas.
3. Getting rid of spam and bot accounts: The deal fell off earlier due to Musk’s long-standing concern over the spam and bot accounts present on the platform. However, he has yet to make any direct comment on this, but by his unwavering take on this, we can expect to see this change sooner or later.
4. No free blue ticks: Twitter and social media are in splits over this. Musk has proposed to charge a fee of USD 8 per month for the verified accounts to keep their blue ticks. It will be interesting to see how this move pans out on social media, supposedly a free medium for people to voice their opinions and establish identity.
It has been just a week, and a lot of major shifts are happening at the company. The world’s richest man has bought a social media platform intending to make it a “common digital town square where the wide range of beliefs can be debated, in a healthy manner, without resorting to violence.”
We indeed are looking forward to what the coming time holds for this wonderful platform.
